How Viva is building an AI-first culture with automation

At Viva, executive assistants (EAs) are leveraging AI and automation to enhance productivity and scalability, as the company, which connects top-tier remote EAs with executives at fast-growing, venture-backed firms, experiences growth. Dania Maduro, an Executive Assistant at Viva, initiated a company-wide shift to automate repetitive tasks using tools like Zapier, which has led to significant time savings in areas such as meeting preparation and resume formatting. This automation-first mindset has encouraged creativity and collaboration within the team, with members increasingly comfortable using technologies like ChatGPT and Zapier to streamline workflows. As a result, Viva has successfully cultivated a culture that prioritizes efficiency and innovation, supporting its mission to create meaningful job opportunities for women across Latin America while maintaining high standards of service for both internal teams and external clients.

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