How two brands inside the Great Day Improvements family automated 100% of SMS confirmations

Great Day Improvements, a home remodeling company based in Twinsburg, Ohio, successfully streamlined its lead management and customer engagement processes by implementing automation through Zapier. Faced with the challenge of managing a growing portfolio and high lead volume, the company replaced slow, manual processes with automated workflows, significantly improving their responsiveness and efficiency. By integrating SMS automation, they achieved a 41% increase in appointments and eliminated manual SMS outreach, allowing for faster, personalized communication. The use of SubZaps, a feature of Zapier, has been instrumental in creating a scalable and consistent approach, enabling the team to efficiently manage leads and communications across multiple brands without writing custom code. Additionally, AI-generated solutions streamlined customer onboarding, making the account setup process seamless and secure. This strategic use of technology allowed Great Day Improvements to focus on growth rather than operations, empowering them to deliver faster service and a more seamless experience to homeowners.