How Toyota of Orlando saves 20+ hours a week and protects revenue with automation

When a ransomware attack disrupted CDK Global, affecting over 15,000 car dealerships including Toyota of Orlando and Clermont, Spencer Siviglia, the Director of Operations, swiftly implemented a temporary solution using Zapier to maintain sales operations. By leveraging Zapier's automated workflows, Spencer created a system that routed lead emails to a catch-all inbox and integrated them into Asana, which not only acted as a stopgap during the CRM outage but also laid the groundwork for a comprehensive automation strategy that improved operational efficiency across multiple departments. This approach enabled the dealership to handle over 4,000 to 5,000 leads monthly without disruption, maintain a database of more than 30,000 lead records, and achieve significant time savings. Spencer further enhanced the system by integrating AI and Zapier Tables to clean, verify, and route lead data, allowing the dealership to adapt to high lead volumes and diverse formats. The automation framework now supports various functions, from managing customer complaints to coordinating marketing events, and continues to evolve, providing a resilient and scalable solution that enhances the dealership's agility and responsiveness.