HARO (Help a Reporter Out) is a platform where bloggers and journalists post questions for experts to answer, providing them with backlinks and exposure for their companies. To craft the best pitch for HARO, it's essential to answer questions relevant to your industry and expertise, tap into your personal experience, provide context, keep your answers concise, and follow directions. Writers are more likely to use an answer if they think you're qualified to give it, so don't try to guess or plagiarize answers. Instead, focus on providing unique insights from your own experiences and perspectives, and make sure to explain the why behind your opinions. By doing so, you'll increase your chances of getting your quote chosen by writers who are looking for valuable and useful information.