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How we use Zapier to recover sales and organize operations

Blog post from Zapier

Post Details
Company
Date Published
Author
Graham Cooke
Word Count
1,214
Language
English
Hacker News Points
-
Summary

In the world of eCommerce, abandoned carts can be a major source of lost sales. A company like Cafe Last found that by setting up a notification system using Zapier, they could alert their sales team whenever a customer abandoned their cart, allowing them to quickly contact and re-engage with the prospect. This process resulted in a 20% lift in sales revenue and improved customer satisfaction. Additionally, using Zapier also helped streamline order fulfillment processes by automatically creating tasks in a CRM system, saving time for the order fulfillment team. By implementing such systems, businesses can scale properly and provide better customer service, ultimately leading to increased revenue and growth.