How Runway used automation and AI to handle a viral launch without missing a lead

Runway, a next-generation Financial Planning & Analysis platform, faced an overwhelming influx of demo requests after launching out of early access, creating a challenge for their small team in qualifying leads efficiently. To address this, Runway implemented an automated lead qualification process using Zapier and AI, allowing them to manage the volume without increasing their headcount. The system captures lead information, filters out non-business emails, enriches data with Clearbit, and uses ChatGPT for AI-powered lead scoring and personalized email drafting. This automation streamlined their sales workflow, enabling Runway to process hundreds of leads daily, avoid hiring additional staff, and provide faster responses to qualified leads.