How integrating with Zapier made Autopilot's users more likely to upgrade

Autopilot, a marketing automation software, partnered with workflow automation tool Zapier to offer customers connections to hundreds of web tools, allowing them to pick and choose their own integrations. Autopilot highlights Zapier to its customers through various channels, including onboarding emails, online courses, and dedicated pages in the Autopilot app directory. The integration has paid off, with paying customers who connect to Zapier being 17% more likely to upgrade compared to those who don't connect. By promoting Zapier, Autopilot encourages customers to grow with the platform by incorporating it into their existing workflows and connecting to other apps that matter to their business.

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