How Grammarly scales operations across marketing and support with Zapier

Grammarly, recently rebranded as Superhuman, utilized Zapier to enhance the efficiency and scalability of their marketing and support operations by automating workflows without needing engineering support. The marketing operations team, led by Megan Tsang, addressed issues with manual lead data syncing between ad platforms and their CRM, achieving an 87% reduction in sync errors and a 31% improvement in plan efficiency. By automating opt-out processes, Megan also improved user data privacy. In support operations, Shaina Torgerson implemented Zapier to automate data transfers and escalations, saving six hours per day in manual work and achieving over 90% customer satisfaction through faster issue resolution. This automation enabled Grammarly to scale operations efficiently without increasing headcount, allowing the team to meet stakeholder demands more effectively and focus on customer support rather than data entry.