How Ethan Schwandt helped Jobber turn AI adoption into a building culture

At Jobber, Senior Manager of Talent Acceleration Ethan Schwandt led an AI and automation enablement effort focused on helping employees identify practical opportunities to reduce manual work, streamline handoffs, and improve access to information. Rather than relying on tool access alone, the initiative combined a leadership hackathon, employee workshops, office hours, curated learning resources, onboarding integration, and governance designed to support responsible experimentation and rapid implementation. Jobber’s active Zapier builder population grew 122% in 30 days, with hundreds of workflows eventually connecting 28 business applications and Zapier MCP used across 20 apps. Teams in functions including IT, Talent, People Operations, Marketing, Events, Sales, and Engineering adopted the capability, with examples such as the onboarding team automating event registration tracking, presentation creation, Slack updates, attendance monitoring, and feedback summaries. Schwandt’s approach sought to distribute automation expertise across the organization, enabling employees closest to daily processes to build and improve workflows independently, and earned him recognition as the 2026 Zappy AI Transformation Leader of the Year.

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