How Doug Hamilton turned an AI tracker into a team of builders

Doug Hamilton created an AI Tech Stack Tracker for Klaviyo’s Talent Acquisition team that uses Zapier, Slack, RSS feeds, release pages, AI-generated explanations, and role-based personalization to turn rapidly changing AI-tool updates into practical guidance. He expanded it with a project registry and public board that document team-built workflows, time savings, ownership, and relevant follow-up updates, while automated monitoring and a Zapier Agent help identify meaningful system failures. The tracker delivered 314 updates in 90 days, 61% with tailored guidance, and also collects employee feedback, tool requests, engagement metrics, and adoption data for leadership. Beyond the technology, Hamilton ran workshops, office hours, and coaching that helped 80% of a 50-person team gain Zapier seats and enabled the team to create 57 workflows in three months, producing estimated savings of more than 30 hours per month. The initiative emphasizes building broad internal capability rather than dependence on a single automation expert, using personalized relevance and hands-on training to encourage sustained AI adoption.

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