How Alpine Roofing uses Zapier to make sure nothing slips through

Alpine Roofing, founded in 2022 by former banker Ben Beckett and his partners, uses Zapier to automate operational tasks across its residential and commercial roofing business in Washington, Idaho, and Oregon. By connecting systems such as Asana, Jobber, spreadsheets, and its answering service, the company has automated processes including lead transfers, project updates, estimate creation, customer follow-ups, and notifications, processing about 12,500 automated steps monthly and reducing an estimated 50 to 100 hours of manual work each week. Beckett created a centralized view of each customer’s journey and later used Zapier’s Next-Gen Zaps with Claude to rebuild workflows more quickly, identify missed calls and unrecorded leads, and maintain real-time data. Alpine reports that its inquiry-to-signed-job conversion rate has risen by at least 15%, while automated follow-ups recover 10 to 15 leads per month that might otherwise have been missed, potentially generating substantial revenue in a business where individual roofing jobs can reach $30,000.

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