How a three-person hiring startup built its go-to-market engine before the rush

Vetano founder Chris Fairley used Zapier’s Next-Gen Zaps with Claude and a second AI agent, Viktor, to automate customer onboarding, large-scale event outreach, lead handling, and follow-up communications for his ID-verified video-based hiring platform. After replacing a manually maintained welcome-email workflow, the automated system added address validation, duplicate prevention, test-account filtering, failover behavior, and approval-based testing, while preserving prior workflow versions. For the Small Business Expo in New York, Vetano processed weekly attendee exports, segmented prospects, verified email addresses, managed 37 warmed-up mailboxes across 13 domains, and sent 19,569 emails with a reported 0.37% bounce rate after excluding thousands of risky addresses. Fairley retained human review for personalized outreach and replies, while automation routed data among Google Sheets, Gmail, Slack, Instantly, HubSpot, and ZeroBounce. The approach supported expo engagement and immediate onboarding for new booth sign-ups, and Fairley plans to expand the infrastructure to accommodate potentially much larger volumes of users.

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