HARO alternatives: How to connect with experts

HARO, a tool once essential for journalists seeking expert insights, was permanently shut down on December 9, 2024, leaving journalists to explore alternative methods to gather authoritative content in a landscape increasingly focused on originality and expertise. With Google's algorithm updates penalizing low-quality, repetitive content, writers are encouraged to incorporate genuine insights either from personal experience or from industry experts, emphasizing the importance of authentic contributions to stand out. Alternatives such as Help a B2B Writer, #journorequest on X, and personal outreach to experts provide new avenues for securing credible sources. While platforms like Connectively have not met the expectations set by HARO, direct engagement with industry leaders, whether through conferences or personalized messages, remains a valuable strategy for creating content that resonates and ranks well. As the digital content environment evolves, leveraging these expert connections is crucial to producing unique, high-quality content that differentiates from AI-generated material.