At Tonara, a music education company, the team has been able to achieve unprecedented growth during a pandemic by investing in their community, engaging with users directly through relevant channels such as Facebook Groups and surveys, attending conferences and hosting events, solving issues together with customers, and building trust and deepening relationships with them. By doing so, they've identified valuable opportunities and created better products that meet the needs of their community. The company's CEO, Ohad Golan, is an active member of a Facebook Group where he interacts directly with music teachers who use Tonara Studio, showing customers that the company is listening and cares about their feedback. By taking these steps, Tonara has not only grown its business but also built a loyal community that trusts and recommends the brand.