SurveyMonkey vs. Google Forms: Which should you use? [2024]

Google Forms is a simple, free tool ideal for creating basic forms with limited features, while SurveyMonkey is a more feature-rich, paid app suitable for businesses that need advanced survey creation tools and analytics capabilities. Google Forms excels in ease of use and simplicity, but lacks customization options and has limitations on data export and integration. SurveyMonkey offers robust features, including A/B testing, logic branching, and AI-powered survey generation, but comes with a higher price tag. Ultimately, the choice between Google Forms and SurveyMonkey depends on your specific needs and budget.