How to deliver content that matters

This summary provides an overview of the author's journey as a content marketer and their struggle to create meaningful content in a field where SEO dominates. The author shares five strategies for delivering content that matters, including finding a unique angle, going against common beliefs, interviewing subject matter experts, analyzing organizational data, and engaging with customers. These tactics aim to help content marketers move beyond the typical "mirage content" and create content that resonates with their audience.