From executive assistant to automation leader: How Zapier helped an EA redefine his role and scale impact at Zonos

Connor Sheffield's journey at Zonos, a SaaS company focused on simplifying international commerce, illustrates the transformative power of automation in the workplace. Starting without any tech experience, Connor quickly adapted to his role by managing and optimizing Zaps, automation tools that significantly reduced operational inefficiencies. His initiative led to a 50% reduction in customer onboarding time and saved hundreds of hours through internal automations. Connor's progression from Executive Assistant to Head of Marketing Operations and Automation was marked by his ability to implement end-to-end systems that aligned sales and onboarding teams, drastically improving customer experience. He also spearheaded the development of the "Inbox Broom," an AI-powered tool that prioritizes emails, saving executive team members 3-5 hours per week. By encouraging colleagues to embrace automation, Connor has fostered a culture of innovation and efficiency at Zonos, proving that automation can elevate human roles rather than replace them.