The Free State Project is a nonprofit organization based in Manchester, New Hampshire that aims to promote human liberty and free markets through education and outreach. Their mission is to recruit 20,000 like-minded individuals to join their cause by protecting people's rights and minimizing government intervention. To achieve this goal, the organization needed to streamline its processes, which were previously manual and prone to errors, using tools like Zapier to automate tasks such as tracking donations and sales, sending emails, and updating spreadsheets. By leveraging Zapier, Free State Project was able to increase efficiency and reduce mistakes, allowing them to focus on their core mission and ultimately achieve their goal of recruiting 20,000 activists in February 2016.