Google and Facebook ads are two powerful online advertising platforms with different strengths and unique features. Both can reach users at various stages of the sales funnel, offer vast ad placement networks, and have excellent retargeting and audience-based targeting capabilities. Google Ads excels in reaching potential customers who are ready to buy through keyword-based search or shopping campaigns, offers image-based display ads with powerful retargeting and customization features, and includes YouTube video advertising. Facebook ads, on the other hand, give access to a treasure trove of highly detailed consumer data, allowing for top-of-funnel campaigns that drive purchase intent, offering highly refined targeting options, an expansive network, and retargeting features. A full-funnel approach combines both platforms, using Google Ads for discovery, consideration, and purchase stages, and Facebook ads for top-of-funnel campaigns, retargeting, and engagement and retention strategies. By leveraging the strengths of each platform, businesses can create a robust digital sales funnel that attracts, converts, and retains more customers.