10 email drip campaign examples and best practices

Drip campaigns are a series of emails that trickle into a customer's or lead's inbox, triggered by an event or sent at different intervals. These campaigns allow for targeted lead nurturing and personalized marketing, leveraging AI to analyze data and deliver relevant content. To create effective drip campaigns, use email drip campaign software, segment your audience, place the main message above the fold, keep emails simple and skimmable, and analyze metrics to adjust as needed. Examples of drip campaigns include welcome emails, abandoned cart campaigns, product recommendation emails, re-engagement campaigns, confirmation campaigns, and more.