How a UK clean energy brand sparks sales using Zapier and AI

Switching to renewable energy can moderate some of the worst effects of climate change, but navigating the market is confusing for consumers. To solve this issue, egg, a UK-based company offering clean energy solutions like solar panels and electric vehicle chargers, implemented Zapier's Central to automate sales research tasks. With Central, egg's sales teams can complete prospect research in under five minutes, reducing time spent on each lead from three hours to less than 30 seconds. Additionally, Central helps the company fill gaps in customer data and provides personalized outreach at scale. By leveraging Zapier's workflow automation capabilities with AI-powered tools like Central, egg aims to bring clean energy to homes and businesses across the UK.

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