An exhaustive guide to customer acquisition strategy (with 13 examples)

To effectively acquire customers, businesses need a strong customer acquisition strategy that identifies a market, opportunity, and product tailored to both. This involves understanding customer demographics, buying habits, and behavior to reach them on the right channels. A well-planned strategy can bring benefits like improved ROI, resource optimization, measurable progress, sustainable growth, and lower churn rates. Customer acquisition marketing refers to tactics geared towards converting leads into customers, while the customer acquisition funnel is a five-phase process from awareness to retention. By choosing the right channels, tailoring outreach strategies, and measuring success, businesses can acquire new customers and drive growth.