Lead acquisition is expensive and time-consuming, but optimizing lead generation forms can increase conversion rates. To do this, create custom lead forms for each campaign to ensure relevance, use design best practices such as minimal fields, mobile-friendliness, and clear CTAs, focus on showcasing value to users, automate notifications to sales teams or CRMs, and use A/B testing tools to find what works best for your forms. By implementing these strategies, you can improve lead form conversion rates and ultimately drive more conversions.