Indiegogo Automatically Manages Their Leads and Contacts

Indiegogo, a crowdfunding platform, was struggling with manual work and siloed teams, which hindered collaboration and efficiency. To address this, they adopted an automation tool called Zapier for Teams, which allowed them to centralize data and automate tedious processes. With Zapier, Indiegogo was able to streamline their workflows, breaking down barriers between teams and improving communication with customers. The company's Director of Inside Sales, Garrett Grohman, credits Zapier with simplifying tasks, increasing productivity, and enabling him to work more efficiently. By automating repetitive tasks and integrating different applications, Zapier has helped Indiegogo scale processes as they grow, while fostering a culture of collaboration and open data sharing.