The 8 best content marketing tools in 2025

The best content marketing platform is one that aligns with your strategy, budget, and workflow. A great tool should be purpose-built for its specific niche within content marketing, offer usability and integration, pricing and value, scalability and future-proofing, and core functionality and features. The tools mentioned include Ahrefs for SEO and competitor analysis, Canva for visual content creation, Hootsuite for social media management, Page Optimizer Pro for content optimization, Hemingway Editor for AI writing assistance, Mailchimp for email marketing, Jasper for AI-written content, and Capsule for video marketing.