There's a growing need from historians, documentarians, and genealogists to colorize black-and-white photos, driven by interest in rediscovering old photos in color. AI tools like Palette now make this process fast and widely available, offering features such as text prompts, filters, and bulk colorization. For single image colorization, Palette presents users with 20 filters that can produce a range of results within seconds, allowing for customization through text prompts to achieve accurate color representation. Bulk colorization enables the efficient processing of hundreds of thousands of images, making it an enormous time saver for professionals like filmmakers, historians, and archivists. The tool's video API is also being used by documentarians to add color to black-and-white footage efficiently, while its AI technology uses object recognition to improve accuracy and user-provided text prompts to enhance the process. Comparisons with other AI colorization tools like MyHeritage have shown Palette to be more accurate, especially when custom filters are applied, making it a popular choice for bringing old family photos to life.