16 case study examples (+ 3 templates to make your own)

A well-crafted case study should highlight what your business can do, lend credibility to its offer, and showcase measurable, real-life results. It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too." Utilizing impactful design, statistics, and case details is key to engaging readers and driving home the point. A typical case study structure includes an analysis of the challenge, solution, and results, with a focus on persuasive data, eye-grabbing graphics, and simplified data presentation. By leveraging technology like automation, you can refine your approach and create a user journey through your website, case studies, and pipeline. Ultimately, a well-written case study showcases your business's capabilities, lends credibility to its offer, and paints it in the best possible light.