Do fewer things, but do the right things better

At Tortuga, a travel backpack company, they prioritize focusing on their strengths rather than trying to be everywhere and do everything. By identifying areas of low-impact work and concentrating efforts on those, they've seen significant growth and improvement in their business. The company has also implemented strategies such as the Ivy Lee Method, prioritizing tasks based on impact, and setting clear goals through OKRs. By doubling down on what matters most to their business, Tortuga is able to make meaningful progress and avoid getting bogged down by non-essential activities.