Building trust with customers is crucial for growing a loyal eCommerce following, and video content can play a significant role in this process. Trust can be established through competence, expertise, and social proof, which can be showcased through high-quality production, explainer videos that educate and inform, and company story videos and customer testimonials that humanize the brand. By leveraging these formats, brands can demonstrate their quality, share knowledge, and showcase genuine customer experiences, ultimately building trust with their audience and driving business growth.