How to build brand awareness without a budget

When starting a fashion business, the idea was initially that brand awareness came after sales, and that deep pockets were necessary for celebrity promotions. However, it's possible to create brand awareness without a budget by leveraging press coverage, cold emailing journalists, using HARO (Help a Reporter Out) to get featured in major publications, and experimenting with product placement in games or apps, which can lead to significant increases in traffic and revenue. By thinking outside the box and building on momentum once success is achieved, brands can further amplify their brand awareness efforts.

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