Miguel Domínguez, founder of pest control service MrBug, used app automation tool Zapier to create a minimum viable product (MVP) without months of development work, instead opting for pre-built SaaS products that fit his needs. With Zapier, Miguel connected various apps and tools in automated workflows called Zaps, automating processes such as scheduling appointments, payment processing, and customer feedback collection. By leveraging Zapier's flexibility and scalability, MrBug was able to launch its business with a seamless online experience for clients in just three weeks, saving time and money. The company has since become profitable and continues to use Zapier to streamline its operations and improve productivity.