Automation is a key part of tech companies' plans to survive a recession as it allows businesses to get more done in less time, build adaptable systems that run in the background, and scale processes in a sustainable way. Automation can be achieved through workflow automation tools like Zapier, which integrates with thousands of apps from partners like Google, Salesforce, and Microsoft. By creating pre-made workflows called Zaps, businesses can automate tasks such as sending leads to CRM or tracking spreadsheets, scaling processes, streamlining project management, notifying sales reps about new leads, keeping prospect information up to date, and building a better customer experience. When automation is used across the whole company, it can build systems that scale even during a recession, making it a powerful tool for businesses to survive hard times.