Know, like, and trust are essential components of building a strong connection with customers, which ultimately leads to increased loyalty and support. By showcasing personal stories, values, and leadership, businesses can create a sense of belonging among their community, encouraging customers to share, return, and advocate for the brand. Effective marketing channels include Instagram, Pinterest, email, and blog platforms, where businesses can repurpose core content, build relationships, and foster trust with their audience. By measuring success through engagement metrics, reviews, and email subscribers, businesses can gauge the effectiveness of their personal connection-building strategies, ultimately driving growth and loyalty.