The cost of switching lanes: How to use batching to increase productivity

As a marketing director at Lawyerist, the author faces multiple projects and tasks daily, leading to feelings of stress and overwhelm. To manage this, they employ batching, which involves grouping similar tasks together and dedicating specific time periods to each group. This technique helps reduce switching costs, refocusing difficulties, and lost productivity, allowing for more efficient work. By identifying "buckets" that categorize their tasks, such as training, admin work, team training, deep strategy work, and analysis, the author creates focused blocks of time for each bucket, using tools like calendars, notebooks, and apps to stay organized and on track. With batching, the author finds a more effective way to manage their workload, reduce stress, and increase productivity.

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