Automating repetitive tasks and promoting events across platforms can help event planners save time and improve the quality of their events. With Zapier, users can create custom automations called Zaps that streamline tasks such as adding new registrants to a spreadsheet or sending reminder emails. By sharing event details on multiple social media platforms simultaneously, event organizers can quickly promote their events without manual effort. Automation also enables tracking of ticket sales and registration numbers, as well as staying in touch with attendees through targeted email campaigns. Overall, automation tools like Zapier can help event planners optimize their workflow and focus on providing a high-quality event experience.