Surveys help businesses understand their customers better, but manual follow-up and organization can be time-consuming. To overcome this, Zapier offers customizable workflows that automate tasks such as organizing responses, sending follow-up emails or texts, creating to-do items, and adding leads to CRM systems. These automated workflows, known as Zaps, can save time and help businesses focus on serving their audience more effectively. With Zapier's workflow automation software, users can combine different apps and data tables to build and automate a wide range of tasks, making it easier to get the most out of surveys and customer data.