The Palm Beach Tech Association is a nonprofit organization that aims to unite and build up the technology industries in Palm Beach County, Florida. By offering collaborative workspaces, industry meetups, jobs boards, and more, they have become one of the largest innovation organizations in the region. The association has implemented various initiatives, including an educational pipeline for local tech companies, a local careers board, and a social media automation tool using Zapier to streamline their publishing efforts. With Zapier, the association can now save time and effort by automating tasks such as posting job opportunities on multiple social media channels, allowing them to focus more on building networks and fostering community.