6 email marketing automation ideas to enhance your campaigns

**Email marketing automation has evolved from simple newsletters to sophisticated workflows that can engage subscribers and grow audience lists with minimal manual effort. With Zapier, businesses can automate tasks such as connecting email marketing software to other apps, re-engaging lost subscribers, segmenting lists, sending personalized emails, and staying on top of transactional emails. By leveraging automation, businesses can save time, enhance campaign performance, and provide a better customer experience.