Paramount+ has shattered records in the NFL season with its live stream, including the most-watched AFC Championship Game ever and an audience of 50+ million viewers during two consecutive NFL weekends. To support such massive viewership levels, Paramount+ designed a system that is fundamentally scalable, robust, and resilient, leveraging YugabyteDB to provide database scale, performance, and availability. The use of horizontal scaling, multi-region architecture with data locality, and PostgreSQL compatibility enabled the system to handle huge spikes in viewer traffic during the Super Bowl without downtime or data loss, providing exceptional user experience.