Distributed SQL databases, such as YugabyteDB, offer seamless scalability and inherent resilience to help organizations prepare for unprecedented peak events and freak events that challenge traditional transactional database management systems. These modern cloud native databases combine relational data modeling with strong data consistency and ACID transactions, while also providing low-latency access to data and automatic sharding across multiple nodes or servers. By leveraging distributed SQL, businesses can effectively manage and thrive during periods of high demand, such as Black Fridays, without compromising on application availability or data integrity. Additionally, these databases are designed to automatically replicate data across multiple servers for resilience, eliminating the need for bolt-on third-party solutions and providing engineering teams with complete control over their disaster recovery posture.