Kroger is enhancing its customer experience through the adoption of a modern data layer powered by Yugabyte's distributed multi-cloud SQL database, YugabyteDB. This move aims to address scalability, reliability, and cost concerns while providing a seamless shopping experience for customers and efficient frontline operations. With YugabyteDB, Kroger can deliver accurate product information, meaningful loyalty programs, and competitive pricing while reducing IT operational costs. The company has chosen YugabyteDB for its distributed ACID transactions, scalability, multi-region active-active deployments, and automatic data sharding capabilities, allowing it to achieve single-digit millisecond latency in its multi-region configuration.