Retail is undergoing significant changes, driven by the increasing knowledge of consumers who can compare choices and experiences across various categories and platforms. Retailers must now compete against not just their traditional competitors but also against other players in all these areas. Software plays a crucial role in streamlining operations and delivering differentiated customer experiences. Companies like Kohl's are leveraging software to drive top-line growth, cultivate loyalty, and enhance the in-store experience. To succeed, organizations need a new software-centric playbook, where they handle user interface design and software heavy lifting in-house, build software for end-users, and use cloud-native solutions that scale horizontally. Technology teams should be organized along product domains, prioritize customer obsession, and focus on delivering value to the business. Ultimately, technology should serve business objectives and support the growth of omnichannel success.