When to use background videos on your websites

Background videos can enhance a website's aesthetic and engage visitors, but their implementation requires careful consideration to avoid negatively impacting site performance and user experience. Key guidelines for effective use include selecting short, soundless videos that load quickly, using placeholders or static images for mobile and fallback scenarios, ensuring the video complements rather than distracts from important content, and maintaining a strong contrast between text and video to ensure readability. The video should align with the site's conversion goals, reinforce the message, and provide a personal touch that resonates with users. Ultimately, the design should be minimalistic, allowing the content to shine without introducing unnecessary complexity.