What is UX strategy? The ultimate guide

UX strategy is a comprehensive plan that guides the creation of a successful user experience by aligning UX design with business goals and ensuring stakeholder involvement. It is distinct from UX design, as the strategy sets the objectives while design specifies the steps to achieve them. A well-defined UX strategy is essential for tracking success, aligning with business objectives, and promoting value innovation by focusing on creating unique solutions for users that exceed their expectations. The strategy is grounded in validated user research to ensure design decisions are informed by real-world data. Additionally, it emphasizes creating a frictionless user experience by designing intuitive and seamless interactions to enhance user satisfaction.