Website structure: Key elements & tips for good site structure

A well-structured website enhances user experience by guiding visitors through clear pathways, making it easy for them to find what they need, which in turn boosts satisfaction and conversions. Website structure, or architecture, involves organizing site pages into a logical, accessible, and predictable layout, similar to how books are organized in a bookstore for easy navigation. Common website structures include the sequential model, guiding users through a logical sequence; the hierarchical model, used for content-heavy sites with general pages leading to specific subpages; and the webbed model, ideal for smaller sites with interconnected pages. Regardless of the chosen structure, effective web design involves researching competitors, identifying main categories, building user flow diagrams, utilizing internal linking, and creating a sitemap to ensure a smooth and intuitive user flow. By identifying and addressing common issues like broken links and confusing categories, website owners can prevent visitor frustration and improve overall site usability.