Webflow named a Strong Performer in The Forrester Wave™: Content Management Systems, Q1 2025

Forrester's recent report highlights a shift in the expectations of web and marketing teams regarding Content Management Systems (CMS), emphasizing the need for platforms that offer flexibility and control without heavy reliance on engineering. Traditional CMS platforms often slow down marketing and development teams due to their rigid structures and extensive implementation requirements. In response, a new breed of visual-first, composable CMS platforms, such as Webflow, is emerging, offering the autonomy for design and marketing teams to create and optimize websites efficiently. These modern CMS solutions facilitate seamless integration with various tools, enhance collaboration among remote teams, and incorporate AI and analytics for data-driven decision making, ultimately allowing teams to focus on innovation and revenue generation. The report positions Webflow as a strong performer, reflecting its ability to meet the evolving needs of the market by enabling designers, developers, and marketers to work more effectively and creatively.