Webflow Ecommerce is now live

Webflow launched its Ecommerce platform to revolutionize the way unique, brand-centric online stores are built, aiming to make it accessible for users without coding skills to create compelling ecommerce experiences. The initiative responds to the rise of "brand-first" ecommerce stores that differentiate themselves through storytelling and unique shopping experiences amidst the dominance of platforms like eBay and Amazon. Since the beta phase, Webflow has consistently introduced new features, such as Zapier support for order management, tax classes for products, sales and compare-at pricing, quick add-to-cart buttons, and integrations with Facebook, Instagram, and Google for enhanced advertising and social media interaction. The platform also supports product variants, streamlined checkout with Apple Pay and other web payments, and provides a variety of ecommerce templates to facilitate site creation.