Viva magenta: Pantone color of the year

Pantone's Color of the Year for 2023, Viva Magenta, is a deeply saturated shade that combines elements of red and pink, embodying power and playful rebellion. Its name, "Viva," signifies life and celebration, aligning with Pantone's description of the color as a symbol of strength and optimism. Inspired by natural dyes, particularly the cochineal insect, Viva Magenta draws on color psychology to convey emotions of passion, love, and youth. Designers are encouraged to use Viva Magenta thoughtfully in their work, as it can dominate if not balanced correctly; however, it has the potential to provide a striking visual impact or complement other design elements. Pantone suggests incorporating Viva Magenta into various color palettes, such as the "magentaverse," which features muted, natural tones, or using monochromatic, analogous, and triadic schemes to explore its versatility.