Video: Creating microsites that move the needle

Focusing on building a sense of community rather than merely treating individuals as customers is essential when creating microsites, as it fosters a deeper, more personal connection with users. While making community a priority is relatively simple, distinguishing between customers and community and recognizing the long-term importance of the latter can be more challenging. With the vast expanse of the internet presenting countless paths and content, being aware of the user's journey can help transform a potentially overwhelming experience into one where users feel a sense of belonging and discover a "new home."