The biggest announcements from Webflow Conf 2026

At Webflow Conf 2026, CEO Linda Tong announced a broad expansion of Webflow’s platform for modern marketing teams working alongside AI agents, centered on Source by Webflow, a limited-preview environment that connects codebases, marketing technology stacks, visual development, and agentic workflows. New products include Campaigns, which uses agents to create landing pages, audience variants, ads, and conversion optimizations from a campaign brief, and Assets, which helps teams generate and adapt brand-consistent creative using existing design systems and approved asset libraries. Webflow also expanded its AEO offering for AI-search discoverability, adding agents that identify competitor-cited topics and draft CMS content, while reporting internal data suggesting customers using AEO receive more AI mentions and citations. Additional agent-focused updates include MCP 2.1 support for GSAP interactions, deeper CMS querying, and Webflow Cloud deployment troubleshooting; Releases for branching and staging complete site updates; automatically generated Agent Instructions; and Agent Presence for real-time visibility into agent activity on the design canvas.

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